As promised in my earlier blog post on the need for demand validation, in this post I want to share how you can use Facebook’s marketing tools such as Ads Manager and Audience Insights to validate your product’s value hypotheses while you’re building it. The sooner you establish the need for your product the better it is. Basics Facebook… Read More Using Facebook Audience Insights for Market Research
Not everyone is as fortunate as Ray Kinsella from the movie Field of Dreams to hear a celestial voice that tells them, ‘If you build it, they will come.‘ One must be living in a field of dreams, literally, to believe that if he/she builds a product, users will flock in and start paying. Entrepreneurs, creators, builders tend to be… Read More If You Build It, Will They Come?
One of the things I noticed while working on the UX and design of an iBeacon-enabled app is how cumbersome Apple’s permissions experience is. To give you some context on what the app does: it needs to find nearby beacons and trigger notifications on the basis of proximity, dwell time etc. The usual dance routine… Read More Apple, Please Fix The Bluetooth Experience on iOS.
Now that it’s been almost a year since I transitioned to be a Product Manager, I thought it might be worthwhile to share few tools with fellow PMs that have helped me stay productive. I’ve picked three services that I use almost everyday. BALSAMIQ A wireframe is your first step towards manifesting an idea –… Read More Three tools that newbie Product Managers will find useful
I love traveling. I have been aspiring to travel ever since I saw Ian Wright on the Lonely Planet television series, his humor soaked escapades and sights of foreign land always inspired me. In this regard, last twelve months have been pretty exciting. To give you a perspective, I have been to more than a… Read More Traveling Solo
My latest article in the July issue of ‘The Best You’ magazine on the spree of startup acquisitions and reasons behind them. PS – You can read it here or download the PDF if you don’t find the embedded document legible enough.
Here are some of my favorite wellbeing apps on iPhone and Android. The list was originally published in June, 2013 issue of The Best You magazine. I hope you find the list of apps beneficial and start putting a few of them to use. Here’s to a healthy and happy lifestyle! 1. First Aid –… Read More 10 must-have wellbeing apps
‘The Start-Up of You’ is a book written by Reid Hoffman (co-founder of LinkedIn) and Ben Casnocha on managing your career like a start-up. The book is based on the notion that there is a strong correlation between the way successful start-ups and successful individuals operate. The authors suggest that people should be in charge… Read More Top 8 Lessons from ‘The START-UP of YOU’
Rating ★★★ Cost: Free Size: 13.5 MB Intro Times Internet launched Gaana.com‘s official iOS app earlier in the day today. Apart from iOS, the app has been released on other platforms like Android, BlackBerry and J2ME Nokia, Samsung phones. The launch was done with a media blitzkrieg and most of the significant
Rating ★★★★ Cost: Free Size: 7.8 MB Intro Snapchat is a cool photo chatting app targeted at a younger audience and adds another dimension to text-based chatting. It lets you exchange pictures and videos with your friends.